There are many ways to promote an event, and developing a communications plan is a good starting point.
A communications or marketing plan is a document that effectively allows you to collate all your marketing strategies and ideas in one place and have a cohesive plan to promote your event.
It should consider who you are promoting your event to, what media you will use, key messages, timings and deadlines, budget and how you will measure your success.
It gives you a plan to follow and refer back to, and check your progress against, as you market your event.
Getting the word out
Some free or low-cost starting points for getting the word out about your Redlands Coast event include:
- List your event on the Australian Tourism Data Warehouse
- Add your event to Redland City Council’s – What’s On Calendar
- Promote your event at Redland City Council locations
- Install signs
- Post on social media
- Develop a media release
Coming soon: Council’s image library (free)
High quality images from your event are desirable for event promotion. If you don’t have your own event photos search Council’s free image library.
Please contact Council’s Community Events team if you require assistance via telephone (07) 3829 8999 or email firstname.lastname@example.org.
For more ideas about promoting events visit: